Selling Your Home

As an experienced professional who has helped many Madison residents sell their homes, Chris understands every aspect of the sales process - from strategically marketing and showcasing your home to making sure everything's signed, sealed and delivered by the closing date. Providing you with comprehensive, high-quality listing service is Chris' top priority. 

Chris uses a four-step approach  to listing and selling condominium homes to demystify the process:

STEP 1: ASSESS THE PROPERTY – Chris collects information about the characteristics of your home, and then compares it to other similar properties to understand your competition.


STEP 2: REVIEW SELLER’S GOALS – Every owner has a different motivation to sell. And that motivation will help determine how aggressively the property is priced. Chris discuss needs and expectations with our sellers to better formulate a market list price and selling strategy.


STEP 3: VALUE THE PROPERTY – Analyze active and sold homes using a price/sq.ft. approach, expected appreciation given your original purchase price, and property assessor’s data from the Madison public records. Then Chris provides a price range for where we believe your home may sell.


STEP 4: LIST & SELL THE PROPERTY – Chris prepares a marketing plan and develop talking points for each individual property based on who we think will eventually buy. These talking points are used in all avenues of communication to help market the property to the most likely buyers.